18 Profitable Ecommerce Business Ideas for 2024 – Shopify

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Often, the hardest part about running a business is finding the right idea—one that fits in with your day job, allows you to work from home, or monetizes a skill you already have. If you’re an entrepreneur in a creative lull, this guide shares 18 ecommerce business ideas that generate profit fast.

18 profitable ecommerce business ideas

  1. Start a dropshipping business.
  2. Start a private label beauty products.
  3. Sell handmade items.
  4. Create merchandise.
  5. Sell subscription boxes.
  6. Create online courses.
  7. Start a clothing line.
  8. Flip children’s toys.
  9. Sell on marketplaces.
  10. Sell books.
  11. Sell your photos.
  12. Create organic and natural products.
  13. Sell customized pet products.
  14. Refurbish smart home products.
  15. Sell your services.
  16. Become an affiliate marketer.
  17. Start a 3D-printed accessories store.
  18. Sell VR and AR educational tools.

1. Start a dropshipping business.

If you’re looking for a low-investment small business idea, dropshipping can be a safe bet.

Dropshipping is an order fulfillment method that doesn’t need you to buy, store, or ship inventory. You’ll work with a dropshipping supplier who takes those responsibilities off your plate, meaning you only pay for products once you sell them. 

Popular products to dropship include:

To get started, find a dropshipping supplier that stocks the items you want to sell. Apps like DSers, Spocket, and DropCommerce integrate with Shopify stores. Once you sell a product through your ecommerce website, it will automatically route to your supplier to ship to the customer.

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2. Start private labeling beauty products.

Private labeling is a business model in which entrepreneurs work with a manufacturer to produce custom products. Capitalize on the $59.2 million health and personal care industry by private labeling makeup, skin care, and cosmetics. 

To start a private label beauty business, contact manufacturers that already make the product you want to sell. Work together on a formula, order samples to test their quality, and check reviews left by entrepreneurs already working with them. 

Once you’ve found a manufacturer, create your online store and upload product listings, then start marketing your new beauty products to spread the word. 

3. Sell handmade items.

Do you enjoy making handcrafted items? Turn your hobby into a successful business, and earn additional money on the side, by selling handmade products through your own online store. 

Popular items to make and sell include:

Reach extra potential customers by listing your handmade products on marketplaces. Etsy, for example, serves almost 90 million buyers—many of whom use the marketplace to find handmade and/or personalized items. 

However, it’s worth noting that Etsy takes a cut out of any sale you make. A combination of both Shopify and Etsy gives you the best of both worlds: you tap into an existing customer base looking to buy handmade items, while maintaining strong profit margins on orders made through your ecommerce website

Further Reading: How to Sell on Etsy Successfully

4. Create merchandise.

Do you have a following on social media? Whether you’re an artist, musician, or fashionista, monetize your audience by selling fan merchandise

Use a print-on-demand service like Printful to create a custom design, such as your logo or slogan. Then, upload the design to mugs, t-shirts, phone cases—anything your target audience would be interested in—and sell them online.

Image of graphic showing design tools and mockups available in Printful
Printful allows entrepreneurs to upload custom designs onto t-shirts.

Don’t have the passion or time to become an influencer? Take advantage of well-known brands’ existing recognition.

Household names like Disney offer trademark licensing deals so you can monetize their logos, characters, and slogans through unofficial merchandise. Upload them to mugs, clothes, or home décor and sell the merchandise through your own website.

5. Sell subscription boxes.

Subscriptions are worth considering if you want to earn recurring revenue. You’ll bill customers every month (unless they cancel) in exchange for a subscription box.

Choose an industry where the subscription business model is already popular with customers. According to Statista, those are:

  • Groceries, food, and beverages
  • Personal care products
  • Household products
  • Clothing
  • Toys, games, and books

Fresh Patch is one business using this model to make money online. The retailer sells grass patches for pets to use the toilet inside. 

Image of Fresh Patch’s homepage featuring its main product.

Over 80% of its sales come from subscriptions, with its founder, Andrew Feld, advising people who are thinking of starting a business to “try and find something that is necessary and needs to be replenished.”

6. Create online courses.

The online education global market is projected to be worth $848 billion in 2030, at a compounding annual growth rate of 23.6%. Capture the millions of customers who pay for premium education with an online course.

To nurture inbound leads and launch their digital products, course creators are using Instagram, Facebook, and TikTok. It’s best to curate your offer now before the market becomes overly saturated, as the digital course creation market is expected to grow exponentially with the continuation of remote or online work.

Monetize your skill by creating an online course around something you have deep knowledge in. From pottery to cooking, there’s bound to be someone looking to get better at whatever you have to share.

7. Start a clothing line.

Sell clothes online to claim your share of the $180.5 billion US consumers spend on fashion and apparel each year. 

While you could maintain high profit margins by handcrafting the clothes yourself, business models with a lower barrier to entry include: 

  • Buying fashion products at wholesale prices and selling them at a higher price
  • Print-on-demand services, where you upload a custom design onto a clothing item and have the manufacturer print, pack, and ship it to your customers

Sarah Donofrio is one entrepreneur who took this ecommerce business idea and ran with it. She’s a successful designer with her own clothing line, and advises new business owners to follow fashion trends: “Take athleisure. I don’t make tights, I don’t make sports bras, but this cool woven crop would look kind of awesome with tights, so that’s how I would incorporate the trend.”

Image of products Sarah Donofrio designs and sells through her online store
Sarah Donofrio sells t-shirts she’s designed through an online store.

8. Flip children’s toys.

Global parents and caregivers spend over $107 billion on children’s toys every year. But if you’re looking for a startup business idea with the ability to make money fast, flip broken, faulty, or unloved toys and sell them for a profit.

To find unloved kids toys:

  • Attend yard sales
  • Ask friends and family
  • Check Facebook Marketplaces for “job lots” of old toys 

Refine your DIY skills to bring the toys back to life. List them for sale on your ecommerce website, and capture parents looking for new toys without the brand new price tag. 

Read: Top 24 Achievable Business Ideas for Kids

9. Sell on marketplaces.

Marketplaces like Amazon give consumers access to almost everything they’d want to buy online. 

Look at Amazon’s bestsellers category and see whether you can capitalize on existing interest from shoppers. Chances are, you could source cheaper products in bulk from a wholesaler and list them for sale on Amazon.

Amazon aside, other popular marketplaces to sell products online include:

While marketplace selling gives you access to a purchase-ready customer base, it does come with its downsides—notably cuts to your profit margins. There’s also the risk of a marketplace taking down your mini-store and cutting sales overnight.

Mitigate that risk by operating an online store alongside your marketplace listings. That way, should the worst happen, you’re still able to keep your business afloat.

Reach customers everywhere they are with Shopify

Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube from one back office. Make sales on multiple channels and manage everything from Shopify.

Explore Shopify’s sales channels

10. Sell books.

Some 64% of Americans have read at least one print book in the past year. You can monetize your writing skill by self-publishing your own book. Publishing platforms like Kindle Direct Publishing, Lulu, or Reedsy make it easy to sell books online. They print and ship books at the point of sale, meaning you don’t need to keep a stack of unsold books at home.

Not a great writer? Other business models to sell books include:

You can curate and sell old and new books, like Old Town Bookshop does through its online store. 

Old Town Bookshop’s homepage with description of products sold.

11. Sell your photos. 

Keen photographer? Grab your camera (a phone can do the trick), snap some images, and sell your photos online to earn extra cash on the side.

The following sites pay out each time your photo is licenced or downloaded:

To squeeze more cash out of your budding business, sell photography services on the side. List your photography packages on freelance sites like Fiverr and Upwork, or apply to become a Shopify Partner. You can often charge higher prices for these custom photoshoots.

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12. Create organic and natural products.

The health and wellness industry is always a good sector to start a business. Health-conscious consumers spend over $30 billion per year on natural cosmetics and personal care products. Create and sell your own natural, quality products online, such as:

“Customers are becoming more interested in natural and organic products as a result of increased consumer awareness of their lifestyle choices,” says Justina Blakeney, founder and owner of NiaWigs. “You can begin selling natural products online to support people living an all-natural and sustainable lifestyle.”

13. Sell customized pet products.

Tap into the deep connection people share with their pets by selling customized pet products. Imagine a place where pet owners can find everything from bespoke apparel to personalized toys and accessories, all tailored to their pet’s size, breed, and personality. 

You can build a Shopify store to showcase your products, and hook your store up to Printful to create truly unique items for shoppers. Use social media to showcase testimonials and pet stories to create a community around your brand. 

14. Refurbish smart home products.

We’re a hyperconnected nation—at least with our gadgets. More than 394 million households used smart speaker systems worldwide. Muttering the words “Hey, Alexa” gives them instant access to all the information they’d ever need.

But smart home products are expensive—not everyone has $100 or more to drop on brand new gadgets. 

If you’re looking for a part-time business idea, search for smart home products to refurbish. Find old, broken, or faulty versions of:

  • Bluetooth speakers
  • Home security cameras
  • Smart vacuums 
  • Fitness trackers 
  • Climate control portals 

Then use your DIY skills to bring them back to life. List them for a higher price on your ecommerce site and recoup the profit. 

15. Sell your services.

Products don’t need to be the only thing you sell through an online store. Monetize your skills and turn them into a service, such as:

  • Freelance writing
  • Translation
  • Search engine optimization
  • Website design 
  • Photography
  • Personal training

Michael Keenan is a freelance marketer who uses his SEO skills to sell freelance services online. He says, “I started ghostwriting for companies and made $20 per article on the side of my day job. As I began to refine my service offering and get more experience under my belt, I went full-time and started making six figures per year.”

16. Become an affiliate marketer.

No skill to monetize? No interest in manufacturing your own products? Affiliate marketing is an ecommerce business model that doesn’t require either. It happens when you partner with a brand, promote their products or services, and earn commission on any sales you make.

To drive traffic to your affiliate partners’ website:

  • Grow a following on social media channels 
  • Build an email list 
  • Share product reviews and tutorials on your blog
  • Publish comparison pages 
  • Pay for online advertising that targets your affiliate’s ideal customer 

The key to success as an affiliate marketer is to diversify your partners within a specific niche. If you’re promoting pet products, for example, partner with brands that sell food, toys, and medication. That way, you’re not left income-less if one brand shuts down its affiliate program or denies your commission.

Get paid by brands you love with Shopify Collabs

Shopify Collabs makes it easy to find brands that match your vibe, build affiliate relationships, get paid for what you sell, and track everything in one place.

Learn about Shopify Collabs

17. Start a 3D-printed accessories store.

The 3D-printed wearables market is estimated to reach $10 billion by 2033. A small, but growing sector, an ecommerce store with 3D-printed creations taps into people’s desire for personalized and exciting products. From fashion accessories to home décor, ecommerce businesses can offer a variety of items that stand out with unique designs. 

18. Sell VR and AR educational tools.

If you love technology, a store that sells virtual reality and augmented reality products—more specifically, educational products for schools and students—may be the perfect fit. You can sell VR headsets, educational apps, and AR learning kits for anyone intrigued by immersive experiences.

To start this type of business, source or create high quality VR/AR content. Partner with subject matter experts to guarantee your products are engaging and informative. Sell your tools, as well as tutorials and lesson plans to help educators integrate VR/AR into their curriculum.

Use these ecommerce business ideas today

You don’t need a spark of genius to start an online business. As these ecommerce business ideas show, it’s possible to make money online by monetizing your existing skills, hobbies, and interests.

The best part? Many ecommerce business ideas don’t need upfront cash to start. Business models like dropshipping, print on demand, and self-publishing books take inventory and fulfillment tasks off your plate entirely. That leaves you with more time to do what you do best: create and sell.

Ecommerce business ideas FAQ

Which ecommerce business is best?

Dropshipping is considered one of the best ecommerce business models for new entrepreneurs. You don’t need to hold inventory, handle fulfillment, or ship products to your customer. A dropshipping provider does that automatically when a sale is made through your ecommerce store.

How much does it cost to start ecommerce?

Data shows that the cost to start an ecommerce business is around $40,000. However, this varies depending on your business model, marketing budget, and industry. If your budget is tight, open a Shopify store for just $1 for your first month.

What kind of online stores are most profitable?

Handmade items often have the highest profit margins of all ecommerce products. Small-business owners can source materials at low cost, and create high-ticket handmade goods that people splurge on.

Is ecommerce easy?

It’s easy to open an ecommerce store, but the day-to-day of running an online business can be time consuming. Set aside a few hours each week to source new products, market your store, and connect with existing customers. That effort can compound and result in a profitable online business.

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